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While A/B testing offers immense potential, there are common pitfalls that marketers must be wary of. One such pitfall is drawing conclusions prematurely. It's crucial to gather sufficient data to ensure accurate results. Additionally, the temptation to test too many variables at once should be resisted, as this can muddy the waters and make it challenging to pinpoint the driving factor behind the observed changes. Lastly, staying open to unexpected results is vital. Sometimes, a counterintuitive outcome can lead to groundbreaking insights that reshape marketing strategies.
Test too many variables
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